While Bose certainly has the market when it comes to high quality audio and video products, but the company has now decided to push further in a different direction. The audio hardware manufacturer has made an announcement that they are soon going to launch their new music streaming service that will allow them to bring high quality music to all the music enthusiasts throughout the world. In a recent report, Bose said that they are hiring more people for the new music streaming service which will be the next generation streaming music platform.
This also puts Apple in a tricky position in the market, because Apple currently has its own music streaming service using Bose-based products in the regular retail stores. However, the entry of Bose will certainly impact Apple’s sales as it might be the turning point in the music streaming service industry. At the moment, Bose is only focusing on hiring the right people that can allow them to create better marketing strategies and design the prototype for the next generation music streaming platform and create ecosystem of products that allow the company to catapult further in the competition. The company understands that they need a big jump that can help them to stay stable in the market if they ever intend to enter the music streaming market.