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Introducing Google Ad Innovations

Google Ad Innovations

Google’s principle behind advertising products they build is simple: ads are information. However with the ever increasing market of products, the type of information ads can provide are getting more varied and more inventive each day. This means that ads are becoming more useful, more social and more interesting all at the same time.

As the world of advertising keeps evolving, Google is set on building tools that make it possible for marketers and customers to connect with more ease and yet in meaningful and creative ways. For which Google realizes the best way is to put the user first, to test new approaches regularly and pay close attention to the feedback provided by the advertisers who use the products. Which is why Google has launched Google Ad Innovations that helps them work closely with advertisers in deciding what comes next. With the help of Google Ad Innovations, Google will showcase their latest ideas on advertising technologies and also, get your feedback.

Launched last week is a set of AdWords reports called Search Funnels which can help an advertiser understand whether there are keywords in their account that are helping drive sales at a later date. At Google Ad Innovations, you can read more about this feature at Google Ad Innovations and watch a video that walks you through how the procedure and also, send in your ideas on how to improve. So if you’re interested in the future of advertising with Google then do pay Ad Innovations a visit.

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