Twitter for Business For many, Twitter is nothing but a way to talk about their day or what they did the night before, and people spend hours doing just that. Is that all there is to it? Not exactly! While all this petty talk is going on, businesses are flourishing using Twitter. For them, it is a means to expand their network, connect with customers, and use it for promotion or a service offering. For most “traditional” marketers, marketing entails cold calls, print media, radio, TV, email blasts and direct mail. While these methods worked earlier, now consumers have become smarter. Now, they choose what to hear and what not to...
