It’s not uncommon for customers in any industry to feel as if they aren’t being heard by the businesses that they frequent. This is especially true in the modern, hectic world that we live in, as getting face-time with an executive or manager can be easier said than done. The fact is, however, business owners need to do everything they can in order to hear feedback from customers and make it clear that they’re listening; otherwise, customers are likely to lose interest. Creating an effective way for your customers to truly feel as if they’re being listened to, then, is of the utmost importance and should not be overlooked.
Allow Customers to Write Reviews
The Internet has made it much easier to learn more about a company or product than it has ever been in the past. Much of this comes down to the fact that reviews are very easy to find, and reading them can be beneficial for those who simply want a brief overview of what another customer’s experience might have been. By allowing customers to post reviews directly on a page of your website, you can help them to feel as if they’re being heard more easily. It can be easy to worry about negative reviews being posted, although as Michael Fertik, CEO of Reputation.com has said, “Losing revenue, customers, or even your business is much worse than the pain of reading negative commentary.”
Stage an Open House
If you wish to appeal to the local community, you’re definitely going to want to take the time to stage an open house. Planning an open house is one of the best ways to show customers that you truly do care about how they feel, and will allow them to get some face-time with you and the rest of the company. This is an extremely strong option for those who work in service industries; restaurant open houses can be very effective. Be sure to promote your open house as well as possible so that plenty of people show up.
The best way to show customers that you care about what they have to say is to be as responsive as possible, and quickly. A lot of negative comments don’t get responded to simply because business owners and managers don’t want to take the time to put themselves out. If you can show that you do indeed care about how your customers feel, however, your chances that they will stick around for the long haul will be much higher than they might be otherwise.
Creating effective ways to hear customer feedback and help customers feel as if they’re being heard is one of the most important things you can do for your business. While traditional techniques of hearing feedback can be effective, you’ve got to go the extra mile if you want your customers to truly feel as if they’re being heard. The more time and effort you can put into this, the better off you’ll be in the end.