Nikon has decided to diversify its brand to create and promote talent in different fields. With that in mind, Nikon announced the creation of a new forum on yfrog. The forum will be based on music, and tech and film related ideas as well. Nikon will have created a special gallery dedicated to this and will feature the works of people who will be going to the film-music festival which is going at Austin from the 12th to the 21st of March this year.
Other people who are visiting the website can upload content too. The purpose is to create an interactive community on film and photography online. To enhance the content of the website, Nikon has reeled in five different bloggers from different spheres, like popular culture and literature and music as well, not to mention photography and technology.